Hi, I'm Roxana
A product & UI/UX designer who loves turning complex, messy workflows into simple, intuitive experiences that people actually enjoy using. I started out in graphic design and illustration, then moved into frontend development, before finding my sweet spot in product design, where strategy, user experience, visual interfaces, and systems thinking all meet. My background in Mathematics & Computer Science keeps me grounded in logic and structure, while my visual design roots keep me obsessed with craft, clarity, and consistency.
I'm in love with experiences, both physical and digital. My morning ritual is dialing in a flat white: paying attention to process, taste, visuals, and texture of my everyday coffee. The same way I approach product design: with care, precision, and intention. Outside of work, you'll usually find me snowboarding, ice skating, rollerblading, or practicing calisthenics, anything that keeps me moving and learning.
My Superpowers
My Journey
Head of Product & Product Owner
Optimized lab workflows, reducing order processing time by 68% and report generation from 24 hours to 30 seconds. Built a scalable design system for the platform.
Mar 2023 — Present
Product Designer Read case study
Increased user retention by 71% and reduced onboarding time by 56% for a brewing recipe platform through user research and intuitive UI.
Jul 2024 — Oct 2024
Product Designer
Integrated all learning formats into one platform and improved user retention by 43% through research-driven UX and brand-consistent UI design.
Sep 2022 — Mar 2023
Product Designer
Improved feature development process by 85% and user experience by 67% for a life sciences regulatory affairs platform through design system creation.
Jun 2022 — Sep 2022
Product Designer
Delivered a 100% release-ready MVP for a lab information management system through market research, prototyping, and a well-suited design system.
Jan 2022 — May 2022
Product Designer Read case study
Increased profit by 18% through clean web design and new features. Reduced design and development time by 37% with a reusable component system.
Feb 2021 — Jul 2022
UI/UX Designer Read case study
Designed a cross-platform mobile training app for iOS and Android, ensuring 100% successful development through close collaboration with engineering.
Aug 2020 — Oct 2021
Lola Tech
UI/UX Designer
Designed an internal food takeaway web app, reducing user task time by 63% through user-focused research and a minimalist interface.
May 2019 — Apr 2020
Allegiant
Frontend Developer
Frontend Developer on the team that rebuilt Allegiant’s end-to-end booking flow, delivering a seamless and responsive user experience.
May 2019 — Apr 2020
Freelance
Graphic Design & Illustrations
Branding & Logo, Illustration (raster and vectorial), Custom Packaging Design.
2017 — 2021
Babes-Bolyai University
Bachelor's Degree in Mathematics & Computer Science
Cluj-Napoca, Romania
2017 — 2020