Hi, I'm Roxana Florea

Product & User Experience Designer

I turn complex processes into simple, high-performing digital products built for real users and real growth.

Roxana Florea

Selected Work

Tyme Wear app screens mockup
Product Design Cross-Platform

Tyme Wear • Training Buddy for Triathletes

Redesigned the entire mobile app and designed the Apple Watch app from scratch for triathlon training.

Eucon app screens mockup
Product Design Design System

Eucon • Redesigning Insurance Tech

Increased profit by 18% and reduced design & dev time by 37% through a reusable component system.

Clawhammer Supply brewing tablet in use
Product Design Hardware UI

Clawhammer Supply • Brewing Controller Redesign

Redesigned a brewing tablet controller, increasing retention by 71% and reducing setup time by 56%.

App Concept Illustration

Rent a Boat • App Concept

A passion project exploring UX, interaction design, and custom vector illustrations for a boat rental app.

Testimonials

"I had the chance to work with Roxana on the UI/UX for Libertate.init(), and she totally elevated our dashboard, statistics page, and AI job-cards. She brought a perfect balance of creativity and user focus that made everything not just look great, but also feel intuitive to navigate. She was super easy to collaborate with, always open to feedback, and delivered top-notch work right on schedule. I'm seriously impressed by Roxana's talent and would recommend her in a heartbeat for any UI/UX role."

Raul Pop
Raul Pop Founder, Libertatea in IT

"Roxana puts the user first. She understands the core of their challenges and designs solutions that are intuitive. She did this with LIMs+. She simplified an unnecessarily complex process into modern UI that is easy to use."

Mike Gaumer
Mike Gaumer Co-founder, LIMs-Plus

"Working with Roxana was a pleasure, on professional and personal level. With her great UX skills, she took over a key role in creating the solutions by considering the customer journey and focusing on the customer needs, on a complex and dependency heavy topic, striving for and finding the best fitting solution in given context. Communicating with her was always very positive and enjoyable. Very glad we had her with us in the team!"

Manuel von Winning
Manuel von Winning Product Owner, ZEISS Group

"I worked with Roxana and her skills are exceptional. She is a great asset to every team, a professional who brings a lot of value to a project. A team member who is very positive and easy to work with. She was quick in picking up on complicated problems and providing valuable ideas and great UI/UX solutions to solve them."

Dimitar Stoyanov
Dimitar Stoyanov CTO, Celegence

"Roxana is a great asset to any company that has the goal to have the best UX. She is positive, always puts a smile on my face and willing to help at any time. She has an incredible vibe and is also an amazing team member to work with. One of the greatest skills that she has is that she is a very analytical person and she takes care of the details. She has helped me with my onboarding and always with patience and with a lot of ideas on how to improve. She is a person with a lot of passion and love for her work and profession."

Elena Radut
Elena Radut UI/UX Designer, Eucon

"It was a pleasure to work with Roxana. Her positive charisma and communication skills have enriched the team. Roxana has a high level of comprehension and can quickly familiarize herself with complex topics. She has excellent experience in the UI/UX area and has enriched our complex applications. I would especially like to highlight her illustration skills."

Fabian Snethkamp
Fabian Snethkamp Product Owner & Project Manager, Eucon

"Roxana is a fantastic UI/UX designer. Highly recommended! Her background in math and computer science along with her command of design practices and aesthetic are a perfect combination for someone who can create implementable, functional, and compelling designs based on a brief or a collaborative effort. She works fast, and her communication is really clear, she is always cheerful and a pleasure to work with. She provides really helpful feedback and input throughout the design process, receives and works with feedback really well, and always has the user experience in mind."

Arnar Larusson
Arnar Larusson Co-Founder, Tymewear
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